AI
How he thinks about AI.
From his interview answers. Nothing here is invented.
- 01When he took AI seriouslyYou put AI in the name of the firm. When did you first take AI seriously, and what did you see that other people didn't?
- 02What AI is good for todayWhat is AI actually good for in your work today, not in a pitch?
- 03Overhyped and underestimatedWhere is AI overhyped, and where is it still underestimated?
- 04How to start using AIHow should a founder or a contractor start using it without losing judgment?
- 05What he will not generateWhat won't you generate, especially when it comes to likeness, photos, or a person's face?
- 06Credit and authorshipHow do you think about credit, authorship, and responsibility when AI is in the workflow?
- 07AI and media, next two yearsWhat do you want the public to understand about AI and media in the next two years?
- 08A mistake people make with AIWhat's a mistake you see people make with AI that you made first, or refused to make?
- 09A second brain, not your brainHow should young people learn this technology without letting it think for them?
- 10If AI vanished tomorrowIf AI vanished tomorrow, what part of your work would be hardest, and what wouldn't change?
Also on this page
A second brain, not your brain
How should young people learn this technology without letting it think for them?
Realize that it is a second brain, not your brain.
Realize that it is a second brain, not your brain.
Source: Round 9, question 9. Michael McCraw, voice transcript relayed by Gideon, Nov 14, 2026, 4:30 PM MT. The answer is published as this short sentence, without embellishment. Pages on this site use only his interview answers or other verified sources. Nothing here is invented.
Questions people ask
What is Michael McCraw's connection to AI?
He is the founder of McCrawAI. In the work, he says AI is really good at repetitive tasks and for extra knowledge outside his current understanding, and that a person should still have the final approval on everything.
Source: Round 4 on the firm, and Round 9, questions 2 and 4.
What is AI actually good for in his work today?
He thinks AI is really good at all the repetitive tasks, and for extra knowledge outside of his current understanding.
Source: Round 9, question 2.
Where does he think AI is overhyped, and where is it underestimated?
He thinks AI is overhyped in the aspect of conceptualizing human information and understanding, and underestimated in the amount of time and effort it can put towards doing tasks and getting them accomplished fast.
Source: Round 9, question 3.
How should a founder or a contractor start using AI without losing judgment?
Realize that it is just a computer, but that you still need to have the final approval on everything.
Source: Round 9, question 4.
What won't he generate when it comes to someone's face, photo, or likeness?
Nothing involving someone's face, photo or likeness is generated without their approval.
Source: Round 9, question 5.
How does he think about authorship when AI is in the workflow?
AI can help draft, but every published word should be yours and approved by you.
Source: Round 9, question 6.
What is his view of AI and media over the next two years?
His view is that over the next two years, AI and AI influencers are going to be the next biggest thing, even for contractors, med spas, and others. If they are not using AI within their workflow to be able to create more content, then they are going to fall behind versus the ones that do. That's why we exist, he says, so you don't have to build it yourself.
Source: Round 9, question 7. Published as his view, not as a hard-sell requirement to work with McCrawAI.
If AI vanished tomorrow, what would happen to McCrawAI?
If AI vanished tomorrow, McCrawAI wouldn't change much. He would just have to go back to doing the manual labor and all the repetitive tasks, so it might take longer for a few things, but the backup is, they already have all the systems in place.
Source: Round 9, question 10.