McCrawAI
The firm, in his words.
From his interview answers. Nothing here is invented.
- 01What McCrawAI isIn one or two sentences, how would you explain McCrawAI to a business owner who has never heard of it?
- 02Why the nameWhy did you name it McCrawAI and put your own name on it?
- 03The problem he sawWhat problem did you see businesses having that made you start it?
- 04Who it is forWho is McCrawAI for, and who is it not for?
- 05What it doesWhat does McCrawAI do that other agencies or consultants don't?
- 06How McCrawAI sellsWhat did you learn from door-to-door sales in New Mexico that's built into how McCrawAI sells today?
- 07The first clientWhat was it like closing your first client, and what did you do right after?
- 08Choosing clientsWhy do you choose clients instead of chasing them?
- 09One year and five yearsWhat does winning look like for McCrawAI one year and five years from now?
- 10The first month full-timeWhat's one thing about running McCrawAI that surprised you in the first month full-time?
Questions people ask
What is McCrawAI?
In his words, McCrawAI helps you reach your online goals through media distribution, brand management, and legacy planning.
Source: Round 4, question 1. Michael McCraw, voice transcript relayed by Gideon, Nov 14, 2026, 3:47 PM MT.
Who owns McCrawAI?
Michael McCraw is the founder of McCrawAI.
Source: Round 4, and the About page.
Why is the firm named McCrawAI?
He named it McCrawAI because it is easier to stand out than trying to come up with a name, because every single name out there is pretty much already taken or used. McCraw is widely known, and adding AI next to it, he already knew that he could expand the branding for McCraw across multiple industries.
Source: Round 4, question 2.
Who is McCrawAI for, and who is it not for?
It is for anyone who is serious about building an online legacy around themselves and or their company and brand, so then they can reach their target audience and grow their business beyond a fathomable amount. It is not for anyone who can't commit and stay consistent.
Source: Round 4, question 4. The "not for" line is the narrowed wording he approved.
When did he go full-time on McCrawAI?
He went full-time on McCrawAI around the middle to end of October 2026, after learning everything.
Source: Round 3, question 9. Relayed by Gideon, Nov 14, 2026, 3:41 PM MT, as a summary of the voice transcript. This is not a start date for McCrawAI.
What is Michael McCraw's connection to AI?
He is the founder of McCrawAI. In the work, he says AI is really good at repetitive tasks and for extra knowledge outside his current understanding, and that a person should still have the final approval on everything.
Source: Round 4 on the firm, and Round 9, questions 2 and 4.
What did door-to-door sales teach him that shows up in his work now?
Every conversation is obviously a sale, but that does not mean every conversation always has to be about business. It is about selling yourself. He wants every individual that he talks to, and every individual that works with McCrawAI, to feel like they're valued and that they're cared about, because that is the truth.
Source: Round 4, question 6, and Round 6, question 10.
How should a founder or a contractor start using AI without losing judgment?
Realize that it is just a computer, but that you still need to have the final approval on everything.
Source: Round 9, question 4.
What won't he generate when it comes to someone's face, photo, or likeness?
Nothing involving someone's face, photo or likeness is generated without their approval.
Source: Round 9, question 5.
How does he think about authorship when AI is in the workflow?
AI can help draft, but every published word should be yours and approved by you.
Source: Round 9, question 6.
If AI vanished tomorrow, what would happen to McCrawAI?
If AI vanished tomorrow, McCrawAI wouldn't change much. He would just have to go back to doing the manual labor and all the repetitive tasks, so it might take longer for a few things, but the backup is, they already have all the systems in place.
Source: Round 9, question 10.