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The hardest objection
What was the hardest objection you heard at the door, and how did you handle it?
He doesn't think there's a hardest objection. He thinks objections themselves are difficult, but they're all the same. You learn how to have a talk track to all of them.
I don't think there's a hardest objection. I think objections themselves are difficult, but they're all the same. You learn how to have a talk track to all of them.
Source: Round 6, question 5. Michael McCraw, voice transcript relayed by Gideon, Nov 14, 2026, 3:57 PM MT. He did not name a specific objection. Lightly cleaned for transcription stumbles; meaning unchanged. Pages on this site use only his interview answers or other verified sources. Nothing here is invented.
Questions
What was the hardest objection you heard at the door, and how did you handle it?
I don't think there's a hardest objection. I think objections themselves are difficult, but they're all the same. You learn how to have a talk track to all of them.